Sharing Economy Transforms Entire Sectors and Becomes Widespread
The sharing economy manifests itself in every aspect of our lives. The more dominant the sense of ownership is in Generation X, the weaker it is in Generation Y and Z. They prefer to always be able to experience the new, to access and use it when and where they need it, rather than to own and be responsible for it.
Of course, this situation is radically changing the service and consumption culture in many sectors around the world.
Our generation always wanted to have a bicycle, a car, a house, a summer house that we could use maybe 30 days a year at most, records, DVD movies.
For the new generation, however, the criterion of “ownership” is no longer a dominant emotion. Being able to access things easily and seeing the need is more preferred. Being able to touch where and when you want, to access transportation, accommodation, the movie you want to watch, the song you want to listen to very quickly on a mobile platform has become a basic expectation.
Once upon a time, setting up and running a TV channel required a minimum investment of USD 5-10 million, but now a set of a cell phone, a tripod and a microphone can turn you into a broadcaster who can reach millions of people live around the world.
The sharing economy and its instruments will become even more widespread with the new technologies that will enter our lives, and it seems that they will easily find a place even among our generations.
It All Started with App Store on July 10, 2008
There is a more important history in the world than the invention of the cell phone: Apple’s App Store, which Apple launched in 2008 with 500 apps when it launched the iPhone 3G. The number of apps in the Store passed the million mark over the next few years. Mobile phone users had the chance to touch and use millions of apps. For content creators, the era of being able to monetize their content under Apple’s guarantee has begun.
UBER was the first to capture this next-generation revolution and transformed a classic global service. Launched in 2010, the platform-based “taxi” service, as it is known, brought a new dimension to urban transportation. Airbnb then transformed the hospitality industry in the same logic. Summer houses, which can only be used for 30 days a year for vacation, have turned into boutique hotels where idle rooms of your homes are rented daily. It now manages a much larger volume than the world’s largest hotel chain.
Millions of Shared Electric Vehicles on the Road, Coming
Plug-in vehicles are spreading rapidly on the streets of the US, Europe and China. When Hertz, one of the world’s largest car rental fleets, placed an order for 100,000 Tesla Model-3s and Model Ys in the US at the end of 2021, no one could understand the order, but it signaled a new era. The revolution of electric and shared vehicles was beginning. Led by Tesla, the global electric vehicle (EV) market continues to grow exponentially, with sales growing by over 60% in 2022 to more than 10 million, and on track for 15 million in 2023. Market leader Tesla passed the 20% mark.
Millions of Virtual Shops on E-Commerce Marketplace
Amazon, which started its journey in 1994 by selling books, started to enter non-book products in 1998. Today, it has become the world’s largest online retail giant with a company value of over a trillion dollars. Amazon is now a giant marketplace where over 4 million people have stores inside.
From Netflix to Disney+, Spotify, open kitchen concepts such as Paket kitchen, shared offices such as Workinton, Kolektif House, game rooms, bicycles and electric scooters, hundreds of exemplary business models have entered our lives. They all trigger each other and evolve and grow.
TIRPORT in Turkey Transforms the Transportation Industry into a Marketplace
Bezer business models continue to trigger each other. Just as TIRPORT transforms Uber’s business and brings together freight owners and truck owners as a marketplace in the logistics sector, it can also supply reliable trucks to logistics companies at any time and place by using its real-time, location-based touch power on tens of thousands of individual member trucks.
With the advanced SaaS services it offers with augmented intelligence support technologies, it makes transportation processes visible end-to-end for cargo owners and logistics companies and provides online reporting.
DepOrtak, the Airbnb of Storage, Launches the Last Mile Storage Era
Flexe’s first project in the US and the first in Turkey DepOrtak‘s shared storage initiative DepOrtak, which was launched in March 2023 with brand new technologies, is doing for storage what Airbnb did for the accommodation sector.
While bringing together the empty spaces of hundreds of warehouses with those in need through its platform, it brings areas that are not currently used as warehouses but can be used for storage purposes with small arrangements and DYS into the economy as “gray warehouses” with its technologies. It makes it possible to provide storage needs from different warehouses in parts and to manage this process simultaneously from a single screen.
Artificial Intelligence and Technology Will Transform Partial Transportation
AI-powered technologies like TIRPORT will not be limited to FTL transportation (full truckload). They will produce tailor-made ready-made solutions for people’s own vehicles for partial transportation (Partial) and LTL (less than one truck load) transportation. They will fill the gaps with smart matching and bookings, adding additional value to both the carrier and the shipper.
In the near future, the vast majority will not want to use a car they paid 50-100 thousand USD for or a truck they paid 200-250 thousand USD for just for their own business. Sharing economies will transform the assets of individuals and companies into economic value with their business models and platforms supported by augmented intelligence.
Analysis is by Dr. Akın Arslan, co-founder and chairman of the board of TIRPORT.