The New Age of Logistics and Uberization
Uber as a Tech Phenomenon
The global private taxi application UBER, which was launched in 2010 in the USA and started to operate in 563 cities by spreading to 81 countries in the world in 6 years, not only with its value reaching 70 billion USD, but also with “Uberization”, a brand new concept it has brought into our lives these days. draws attention.
Uber has quickly become a part of our lives, starting with the paradigm of “Taxi private for you anywhere in the world, comfortable and safe travel wherever and whenever you want…”. It entered our socio-economic agenda with location-based and real-time customer experience. The world loved this experience so much that examples of “uberization” began to emerge from all sectors.
The World Is Rapidly Ubering
The concept of “marketplace” in e-commerce as we know it; Embedding the concepts of “real-time, location-based, match-to-expectations”, Uber also started to radically change the basics of trade management that we are accustomed to with this value-added service it created.
Uberization; From e-commerce to traffic management, from health to accommodation, from private lessons to home care services, from repair services to renovation needs, from shopping to communication, from sending and receiving cargo to supply chain management, from personal tour-tour organizations, it covers hundreds of areas that you can’t even think of.
With Uberization, service-product buyers come together with service and product providers in real-time and location-based digital meeting platforms supported by smartphones, they trade safely between them and share their customer experiences with each other.
Uberization brings confidence, speed and agility to every aspect of commerce. It allows the exchange between the parties to be made with global standards. With Uberization, universality and global standards come into play. When you need a taxi from the airport anywhere in the world, the safest and most guaranteed way is to CALL UBER.
Today, our smartphones, which are in every aspect of our lives, are turning into a high-level customer experience where we can control driving and pricing, make payments, follow the route while on the road, make sure that we are on the right route when we are traveling in an unknown place for the first time, and can give positive and negative references to the driver. .
Examples of Uberization from the World
In taxi transportation, global actors such as GetTaxi, MyTaxi, Hailo started to operate in hundreds of cities and their value exceeded billions of dollars. Airbnb, which has grown rapidly with the slogan of “share your house” in the accommodation sector, has exceeded 30 billion USD in 5 years, as if it were a revolution. Today, Airbnb has become even more valuable than the world’s largest hotel chains, which operate thousands of hotels and employ tens of thousands of people.
Letgo, which stands out as a rival to ebay with its Uberization know-how and mediates the sale of practically second-hand products from smart phones with its 240 million users in more than 40 countries, received an investment of 100 million USD from Naspers Limited in the past months. increased its value to over 13.2 billion USD.
Uberization Spreads to the Logistics Sector
1/3 of the world trade volume of 20 trillion USD goes to logistics and supply chain management processes. With Uberization growing in logistics, the economic impact is likely to be much greater. As it is known, world cargo giant UPS bought Coyote with an investment of 1.8 billion dollars in the USA. Convoy, which has signed a transportation management deal with Unilever, is in a billion USD bargain with a leading fund. Global logistics giants such as Maersk and DHL are announcing their investment decisions on uberization, one after the other. A few months ago, Uber itself announced that it had decided to enter the logistics space. However, the most striking exit came from e-commerce giant Amazon, which announced last week that it will invest in logistics technologies and that it may make purchases in order to become an important actor. Competition seems to be getting fiercer because the logistics market, which has an annual volume of approximately 8 trillion USD, attracts great attention.
It does not seem to surprise us that some of the startups operating in this field, solving the market and its dynamics well and producing solutions, reach a high volume of 100 billion dollars in 3-5 years.
It was inevitable that this development would also touch the world logistics market, which is worth 7.8 trillion USD annually. In the market where pioneers such as Coyote, Convoy and Cargomatic from the USA emerged, CargoX from Brazil with investments of tens of millions of dollars, Truckiez from Australia and Truck Alliance (Huochebang) from China with a new investment exceeding 1 billion USD draw attention.
Coyote, the platform that is the pioneer of the future of this logistics by intermediating 30 thousand transports per day, was purchased by the world cargo giant UPS in August last year for 1.8 billion USD. Coyote’s current value is over $2.5 billion USD.
Another first, Convoy undertook the management of the daily logistics traffic of thousands of trucks in North and South America of Unilever, one of the world’s largest manufacturers.
Logistics Startup TIRPORT, which entered the market rapidly in Turkey and started to deal with important groups one after another, has undertaken the management of the annual container traffic of more than 50 thousand units in Turkey carried out by DAMCO, the supply chain company of Maersk, the world’s largest maritime transportation company. .
When TIRPORT reaches a 1% market share in the market, where 900 thousand trucks are loaded per day, it will be mediating 9,000 shipments per day. TIRPORT’s goal is to reach a 1% market share by the end of 2018.