Worldwide, e-Commerce was triggered by the pandemic and entered a rapid growth process. It is stated that the global e-commerce volume, which closed the year 2022 with approximately 5.5 trillion dollars, will grow by over 25% in 2023 and reach 7 trillion dollars. The e-commerce volume, which reached 600 billion TL in 2022 in Turkey, is expected to exceed 850 billion TL this year.
The share of global e-commerce in total retail sales has exceeded 21%. It is predicted that this ratio will exceed 25% in a few years and will reach 50% in the next 5-10 years. By adopting e-commerce, consumers continue to direct their shopping habits to e-commerce. The rate of e-commerce in total retail sales in the world was around 10% in 2019, and the e-commerce volume was approximately 4 trillion dollars. Again, before the pandemic, e-commerce rates were 20% in China, 14% in the USA, 12% on average in Europe and 6% in Turkey. During the pandemic period, e-commerce was adopted in the world and by the end of 2022, the world e-commerce volume exceeded 5.5 trillion dollars. For example, the share of e-commerce in total trade in China has approached 50%, and the volume of e-commerce has exceeded 1.6 trillion dollars. In our country, the e-commerce rate, which was 6.6% in 2019, exceeded 22% by the end of 2022 and the rise will continue this year. An e-commerce revolution continues to be experienced in the world.
99% of E-commerce is Logistics
An e-commerce company without an end-to-end digitized system, a strong supply and storage infrastructure, a data-driven fulfillment network, and well-organized last-mile technologies will not meet the expectations of today’s customers whose demands are evolving and transforming. Today, while e-commerce companies try to deliver the products of tens of thousands of domestic sellers to their customers with the same quality and speed, they have seen that it is not possible to reach this speed from central warehouses and direct sellers. By analyzing all the order data they have in the most accurate way, by positioning the fast-moving goods according to the ordered regions, they started to encourage the establishment of special micro warehouses for e-commerce between the neighborhoods. The majority of sellers will keep their products with the power of data in these boutique warehouses, which can also provide end-to-end fulfillment services. As soon as the order arrives, the product will be delivered to the customer from these warehouses, which are at a maximum distance of 3-5 km. Thus, for example, an outfit, phone or a watch purchased via e-commerce will be delivered to the customer in less than 2 hours from these warehouses, and this will be the real e-commerce revolution. E-Commerce equals logistics.
Even if you undertake to offer the best product in the world to the customer at the most affordable price, if you cannot deliver the goods to your customers at the expected speed and with the expected quality, you will fail. That’s why 99% of e-commerce is logistics. If you cannot deliver the goods that meet the expectations of the customers, you have no chance of success if you cannot deliver the goods quickly enough to satisfy the customer. If you don’t do the delivery operation effectively while supplying and distributing fast, and you can’t manage to collect the returns intelligently while distributing again, the result will be disappointment. Especially in the clothing segment, the return rate of purchased products has approached 40% and there is no way to solve this operation with conventional cargo systems. At this point, location-based smart optimization systems supported by mobile applications come to the fore. The logistics sector is one of the sectors where the digital revolution is most intense and is transforming by digitalizing faster than expected. TIRPORT, one of the pioneers of this change and transformation in the world, enables end-to-end digitalization, which enables logistics to be managed from the pocket and the cargo to be found from the pocket. Again, our country’s digital smart storage platform, DepOrtak, offers to the market “grey storage” areas that can be a solution to alternative storage needs such as home and office storage, especially e-commerce, with the enhanced-intelligence-supported technologies it offers to the storage area.
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